Speaker · Coach · Workshop Facilitator
Two decades of web expertise, a decade teaching in classrooms, and a passion for making the technical feel human.
What I Do
Engaging, practical talks on WordPress, web development, digital strategy, and the future of the web — for meetups, conferences, and corporate events.
One-on-one or team sessions to sharpen technical skills, clarify web strategy, and help individuals or organizations grow their digital presence with confidence.
Hands-on, curriculum-driven sessions on WordPress, web development fundamentals, and content management — tailored for beginner to intermediate audiences.
About
Rob Petrin has spent over 20 years at the intersection of technology and people — building websites, teaching in classrooms, coaching teams, and organizing communities.
Rob began building websites in the late 1990s during the early days of Web 1.0 — first as hobby projects, then professionally. Today he works with enterprise and startup clients alike, specializing in WordPress and digital marketing strategy.
As Technical Delivery Director at Astute Communications, Rob helps enterprise digital marketing clients achieve their website goals. He also runs Petrin Development Services, supporting startups and solopreneurs with brand-building and digital growth.
Rob has been an active organizer and participant in the WordPress community for years — speaking at local meetups and WordCamp events, and serving as a connector between developers and the people they serve.
Throughout the 2010s, Rob spent nearly a decade as a classroom educator — teaching Social Studies and Special Education to grades 6–12 across central Massachusetts. That experience shapes everything he does: clear communication, patience, and meeting people where they are.
A three-sport high school athletic coach (soccer, basketball, softball), Rob brings the same energy to professional coaching and training — helping individuals and teams build skills, develop confidence, and reach their goals.
Experience
Founder
Petrin Development Services
2023 — Present
Technical Delivery Director
Astute Communications
2022 — Present
Digital Project Manager & Engineering Lead
Pixels 360
2017 — 2021
Secondary Educator
Various Schools, Central Massachusetts
Freelance Web Developer
Independent
Hobbyist Web Developer
Self-taught, early Web 1.0 era
Rob presenting at Boston WordPress, January 2024.
Speaking
Talk topics span WordPress development, the Gutenberg block editor, web strategy, digital marketing, and practical technology for non-technical audiences.
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Looking for a speaker for your next event, a workshop facilitator for your team, or a coach to help you grow on the web? Let’s talk.